How to create an online presence for my brand?

In order to create an online presence, people tell you to...

Create a Facebook page,

Put stories on your Instagram page,

Create viral content in TikTok and then now they tell you to join Clubhouse. What is it even?

And now, we are telling you to create a website. 

 

Do you really need a website?

Well, in order to run a business, you do not require a website. But let me tell you:

 

What is a website actually for?

In a digital world, your website becomes your Headquarters…

Just like a physical store, a website is an online storefront where people come initially to learn about your business.

Without a website, people who search your company in search engines such as Google may have suspicions. 

 

Can you use Social Media instead of a website?

New social media apps and trends will always come and go, however, websites will be at the core of your digital presence.

Just imagine, when you want to know about a business, would you not check on Google first and check out their website?

You may then look at their social media handles such as Facebook, Instagram…

But what we want to tell you is that first impressions do matter.

 

Do you need a website?

Well, honestly, you don’t need to and your business may survive without it. Many businesses exist and will keep on existing without a website. Businesses such as ghar najikai ko tarkari pasal, masu pasal probably do not need a website as they already have an offline presence that is more than enough to help their business thrive.

What can you do with a website?

• Your website can attract new customers through Google via SEO

• You can clearly showcase your products and services

 

• You can display your best reviews and testimonials prominently on your website

• A website can encourage customers to contact you

• You can integrate your website with Google Maps so people can find you more easily

• Your website establishes your place in the industry

• A website ensures your success over the long term

 

Can your customers actually find you online without a website?

Considering over 90% of people start a search with google first. If people can’t find you by typing your company name into Google, that’s going to raise some serious alarm bells. 

That’s why the initial search matters!

But then what if you do have an old website that you created when you first started out...

Surely that counts for something? 

Well, it’s a start but consider that most people will form an opinion about your business within the first few seconds of being on your website.
For that reason, having a great quality website that really speaks to your audience and stands out from the crowd can become incredibly important.

 

When done correctly, a website can also be used to drive valuable, targeted visitors to your website at EXACTLY the right time.

 

How can this be done?

SEO campaign. Search Engine Optimization (SEO) is something that you do not pay for directly such as in advertisements as it is all about optimizing the content of your website. You can learn about it online via or you can contact an IT company such as Silk Innovation to help you optimize your website in the best way possible. A well-optimized website can help your business rank well for a variety of search terms and attract a steady stream of new customers.

 

So, overall, you do not need a website, but a website will definitely give a good first impression to customers and bring in new customers for you.